Independent practitioners are optical professionals first but also need to operate in an increasingly tough commercial environment. In order to survive to be able to provide their clinical skills they need to operate sound business practice in equal measure. The idea of Independents Day is to recognise this difficult combination of skills and provide independent practices, their owners and managers with an educational day that benefits both aspects for business success.

The events success - it has averaged 175 delegates the last 2 years - is not only due to its unique blend of commercial and clinical content but also the format of presentations. Typically lectures are shorter, sharper than usual and most importantly get to the point; they generally contain really useful tips and ideas from people who have ‘walked the talk’. These ‘pearls’ can be quickly and easily implemented, at little or no cost, for immediate impact in the practice.

Delegates are also encouraged to interact with one another and the speakers. Round tables are used in order to help facilitate this and new for 2010 is the addition of interactive handsets allowing delegates to see how the opinions of their fellow independent peers compare with their own.