PTR office is busy planning and organising
Much is happening in the PTR offices with regard to Independents Day 2010.
As you will know the theme of the day is “getting and retaining patients”, particularly important in these continuingly straightened times. Not a very catchy title I’m afraid, both Nick and I have been struggling to think of a great title. We thought of various film title word plays, which although clever didn’t fit the bill, so ideas on an email please, with a small prize to be presented on “the day” for the best answer.
The programme is coming together to create a high impact day with far reaching beneficial consequences for your practice. We are extremely pleased that as well as sharing his expertise with us Andrew McMillan will also be “hosting” the day for us.
Andrew is John Lewis’s past customer services director. For most of us JL is a byword in customer service and client loyalty proven by strong performance in difficult markets.
Trusit Dave will be talking about the use of technology in differentiation and patient loyalty whilst Ian Cameron will be telling us of his experiences running a completely private practice north of the border where every one is entitled to an eye examination paid for by the state.
Imran Hakim, optometrist and entrepreneur will use his unique business insight to brief us on the economy and how we can expect it to affect us.
These are just some of the talents joining us on the podium but lets not forget a full workshop programme with CET points available, a separate assistants track (with a free signed copy of Sarah Morgan’s excellent book) and of course a fantastic exhibition.
This year we are also making some behind the scenes organisational changes to cope with the events increasing size thus ensuring a more enjoyable day for all and finally definitely no aircon problems.
More news to follow soon. |