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Theme and keynote speaker announcement

Date Posted: 10th July 2018

Following their announcement that this year’s Independents Day (iDay) and National Eyecare Group Conference is adopting a 1-day, 3-venue roadshow format this October, the organisers have revealed this years theme is ‘Balancing Eyecare & Eyewear’ and Keynote Speaker is Andy Clark from Practice Building. 

Commenting on the announcement, PTR Director Nick Atkins said, “High street optics has long battled with balancing the clinical versus retail elements of running a successful practice and profitable business. The current MECS vs. Specs discussions have reenergised these long-standing deliberations. As iDay always tries to be relevant and topical, this will be the focus of this years joint conference programme – only we prefer to call this tightrope that independents walk - Eyecare versus Eyewear.”

In his Keynote Address ‘Who do you think you are?’ Andy will be looking at what he believes are the fundamental ‘practice archetypes’ and demonstrating that practitioners need to understand which ones best define themselves and their practice. With this knowledge work can begin on building a meaningful, commercially viable strategy for their business. 

Phil Mullins, Operations Director at NEG, added, “When it comes to covering the hybrid business that is UK optical practice, speakers really do need to have a good understanding of this unique business model. And when it comes to understanding both the professional and commercial aspects of optometry there was only ever going to be one man for the job. Consequently we are delighted that Andy will be our Keynote speaker for this year. Being smaller venues this year early booking is highly recommended as a sell-out is expected.” 

Booking is now open for early-bird tickets priced from £39 (ex VAT) available until 31stAugust.