Following the announcement that, after a two-and-a-half-year hiatus, iDay is returning to the optical events calendar, we are pleased to announce our keynote speaker for the Birmingham event on Sunday 4th July. iDay21 is to focus on ‘The Business of Myopia’ with its Keynote speaker US optometrist and entrepreneur Dr. Gary Gerber OD.
Commenting on the announcement, PTR Director Nick Atkins said, “We are tapping into the zeitgeist to focus on one of the most significant changes in paediatric optometry since the inception of the NHS. This will be the first meeting held in the UK dedicated to myopia progression management and is possibly the first meeting anywhere focussed on commercialising this new approach to treating myopic children. Gary co-founded Treehouse Eyes as probably the first dedicated myopia management clinic anywhere in the World. He will share his experiences and challenges establishing the business that currently boasts 20 locations in the US.”
More speaker and other details will be released over the coming weeks and practice owners and their teams wanting to attend, will be able to book from early Spring.