
Proven Track Record has announced it has added four new speakers to the programme on Monday 4th July at the National Conference Centre in Birmingham.
Independent Scottish optometrist and business consultant, Craig McArthur will discuss ‘Charging for Myopia Management’. In his presentation Craig will be sharing his practices commercial strategy for myopia management and in particular his successful pricing model and margin analysis calculations.
Also announced is a brand-new session entitled ‘Myopia MY Way’. In this session, leading independent practitioners, and front-runners in offering their patients myopia management, Sarah Farrant, Indie Grewal and Bhavin Shah, will share their learnings and practice management pearls.
All four join, previously announced keynote speakers, Gary Gerber and Matt Oerding from Treehouse Eyes in the USA and UK practitioners Nick Dash and Sarah Morgan.
Commenting, Director Nick Atkins said, “I’m delighted to be able to add such experienced and commercially successful practitioners, in Craig, Sarah, Bhavin and Indie, to our speaker roster. Delegates, regardless of where they are on their myopia management journey, will benefit greatly from the experience of such an A-list cast of optometric business expertise.”